I previously wrote about creating a Word Tree with user reviews in order to gain customer insights. Another approach which isn't as valuable but is extremely beautiful is the Word Cloud.

The cloud allows you to see the key words that people use to describe your product. Below is the result of running TalkTo's 1,436 iTunes and Google Play reviews through Jason Davies' Word Cloud tool. 

Paired with the word tree, the cloud is powerful because it highlights the key root words to run through the word tree.

Data is essential for building and marketing great products. Some data is obvious and concrete (downloads, active users) while other data is a bit hidden.

At TalkTo, I set out to qualitatively understand how people use our product, what they thought about it, and willingness to pay. Aside from the traditional approaches, I found a great trick: Word Tree iOS and Android app reviews.

First, I downloaded TalkTo's reviews from App Annie (Reviews Tab --> Download CSV). Super simple. Then, I took all 1,436 reviews (4.8/5 stars #brag) and plugged them into Jason Davies Word Tree Template.

Viola! Disparate reviews neatly tied together by root words.

The most common phrasing is "This app is...{Amazing, Awesome, Great}." I then played around to understand how people use TalkTo; I did this by setting the root to "I use." What do disgruntled people say, and why? I found this out by creating the root "doesn't work." What are people willing to pay for TalkTo? I set the root to "pay" and gained insights.

Below are some of the roots I explored. You can also play with The TalkTo Word Tree on your own.

In conclusion, plug reviews, customer emails, survey results, etc into Jason's word tree and watch the insights unfold.