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Data is essential for building and marketing great products. Some data is obvious and concrete (downloads, active users) while other data is a bit hidden. At TalkTo, I set out to qualitatively understand how people use our product, what they thought about it, and willingness to pay. Aside from the traditional approaches, I found a great trick: Word Tree iOS and Android app reviews. First, I downloaded TalkTo's reviews from App Annie (Reviews Tab --> Download CSV). Super simple. Then, I took all 1,436 reviews (4.8/5 stars #brag) and plugged them into Jason Davies Word Tree Template. Viola! Disparate reviews neatly tied together by root words. The most common phrasing is "This app is...{Amazing, Awesome, Great}." I then played around to understand how people use TalkTo; I did this by setting the root to "I use." What do disgruntled people say, and why? I found this out by creating the root "doesn't work." What are people willing to pay for TalkTo? I set the root to "pay" and gained insights. Below are some of the roots I explored. You can also play with The TalkTo Word Tree on your own. In conclusion, plug reviews, customer emails, survey results, etc into Jason's word tree and watch the insights unfold.
9 Comments
1/29/2020 10:56:40 pm
I look forward to hearing more updates from you, this helps me a lot. 2/5/2023 10:43:40 pm
A GPS tracking device for a car is a device that uses Global Positioning System (GPS) technology to track the location, movement, and status of a vehicle. It can provide real-time information about the car's location, speed, and direction, and can be accessed through a web-based interface or mobile app. Some common uses of GPS trackers for cars include monitoring teenage drivers, keeping track of company vehicles, and recovering stolen cars. 2/5/2023 11:11:36 pm
PLASTIC DEALER is an Nationwide Supplier of house and manufacturer dealing in superior quality of polymers and chemicals. Over the years, we have gained strong foothold in the market due to high quality, competitive prices and time lined delivery schedules of our range. 2/5/2023 11:43:31 pm
Bhringraj is a plant species commonly found in India, known for its traditional use in Ayurvedic medicine. It is commonly used to treat hair loss, skin diseases, and various liver and respiratory conditions. The leaves and stems of the plant are used for medicinal purposes. The scientific name of Bhringraj is Eclipta alba. 2/6/2023 09:16:15 pm
While manufacturing various types of plumbing solutions, international quality regulations and standards are followed which include but are not limited to CPVC Pipes and Fittings, uPVC Plumbing System, uPVC SWR Piping Systems, uPVC Pressure Pipes & Fittings, Elastomeric (Ring Fit Pipes), uPVC Column Pipe, Well Casing Pipes, HDPE Pipe, HDPE Sprinkler Systems & Cable Ducts, and Adhesives. 4/25/2023 04:13:19 am
"MantriGame" could refer to a variety of things, but it is most likely related to the online gaming industry. It could potentially be the name of a specific video game, gaming platform, or company involved in game development or distribution. Without further context, it is difficult to provide a more specific description. 5/1/2023 12:20:48 am
When choosing a handbag, it is important to consider factors such as the size, style, material, and functionality. A handbag that is too small may not be practical for carrying all of your essentials, while a bag that is too large may be cumbersome and difficult to carry. It is also important to consider the occasion and outfit that the handbag will be worn with, as well as personal preferences for color, texture, and design. Leave a Reply. |
 JONATHAN STEIMAN
I'm the Founder and CEO of Peak Support. This blog is my take on early-stage companies and innovation. Every so often, there may be a post about culture, networking, family -- you name it. After all, what is a blog if it isn't a tad bit unstructured.
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