I previously wrote about creating a Word Tree with user reviews in order to gain customer insights. Another approach which isn't as valuable but is extremely beautiful is the Word Cloud.
The cloud allows you to see the key words that people use to describe your product. Below is the result of running TalkTo's 1,436 iTunes and Google Play reviews through Jason Davies' Word Cloud tool.
Paired with the word tree, the cloud is powerful because it highlights the key root words to run through the word tree.
I'm the Founder and CEO of Peak Support. This blog is my take on early-stage companies and innovation. Every so often, there may be a post about culture, networking, family -- you name it. After all, what is a blog if it isn't a tad bit unstructured.