A ton of knowledge was dropped. Here are the 7 major takeaways.
1. App Store - Don't just use screen shots of your app. Brian Carr from Springpad suggested using the first 1 - if not 2 - screens to tell your story through pictures. This alone gave Springpad a meaningful bump in downloads.
Takeaway: Use the first screen as more of an advertisement than a tour/tutorial of the app. Here is a good example from Sesame by Sincerely:
3. App Store v. Google Play: - Apple rank is a function of # of downloads and frequency of downloads. Google Play, on the other hand, is a function of Reviews and Uninstalls. Counting uninstalls is brilliant; it's the true sign of a useless app.
4. Facebook wins! - Antonio asked: "If you had one marketing platform to invest all of your kids' college fund into, which one would it be?" Facebook got 3/4 votes. There was a lone vote for content marketing.
5. Fun Fact 1 - Average person has 43 apps on their phone and use just 8 per day.
6. Fun Fact 2 - 7 pm is the heaviest hour for mobile traffic. 50+ million American launch their phone during this hour every day.
7. Localize - Even if your app doesn't work outside of the United States, you should still localize it. I didn't get the exact reason but I believe it is because Apple looks more favorably at localized apps. Can anyone shed some more light on this?