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I love business history. And I love music. So this is just about my favorite song. It's by Mark Knopfler, and it's the history of Ray Kroc and the founding of McDonalds. I've pasted the lyrics below. Enjoy! i’m going to san bernardino ring-a-ding-ding milkshake mixers that’s my thing, now these guys bought a heap of my stuff and i gotta see a good thing sure enough, now or my name’s not kroc that’s kroc with a ‘k’ like ‘crocodile’
but not spelled that way, now it’s dog eat dog rat eat rat kroc-style boom, like that the folks line up all down the street and i’m seeing this girl devour her meat, now and then i get it, wham as clear as day my pulse begins to hammer and i hear a voice say: these boys have got this down oughtta be a one of these in every town these boys have got the touch it’s clean as a whistle and it don’t cost much wham, bam you don’t wait long shake, fries patty, you’re gone and how about that friendly name? heck, every little thing oughtta stay the same or my name’s not kroc that’s kroc with a ‘k’ like ‘crocodile’ but not spelt that way, now it’s dog eat dog rat eat rat Oh, it's dog eat dog, rat eat rat kroc-style boom, like that you gentlemen ought to expand you’re going to need a helping hand, now so, gentlemen well, what about me? we’ll make a little business history, now or my name’s not kroc call me ray like ‘crocodile’ but not spelt that way, now it’s dog eat dog rat eat rat kroc-style boom, like that well we build it up and i buy ‘em out but, man they made me grind it out, now they open up a new place flipping meat so i do, too right across the street i got the name i need the town they sell up in the end and it all shuts down sometimes you gotta be an s.o.b. you wanna make a dream reality competition? send ‘em south if they’re gonna drown put a hose in their mouth do not pass go go straight to hell i smell that meat hook smell or my name’s not kroc that’s kroc with a ‘k’ like ‘crocodile’ but not spelt that way, now it’s dog eat dog rat eat rat Oh, it's dog eat dog rat eat rat kroc-style boom, like that
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 JONATHAN STEIMAN
I'm the Founder and CEO of Peak Support. This blog is my take on early-stage companies and innovation. Every so often, there may be a post about culture, networking, family -- you name it. After all, what is a blog if it isn't a tad bit unstructured.
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