Yesterday, I watched a building in Cambridge, MA get dismantled. In speaking to the foreman, I learned that 21 Osbourne Street was previously home to two high-tech companies. The original tenant was an iconic brand whose product quickly become irrelevant in the digital world. The next tenant - who has since moved out - is still thriving, but faces huge risks as its product becomes a commodity.
Now, the plot on Osbourne will be home to a fast-growing, cutting-edge company in an entirely different space: pharmaceuticals.
Who will be the fourth tenant? In other words, what will be the next industry to require this coveted piece of land in the midst of MIT's campus?
I shot this iPhone video entitled "Creative Destruction, Literally." This is my first attempt at shooting and editing video, so thank you for your patience.
Enjoy.
Now, the plot on Osbourne will be home to a fast-growing, cutting-edge company in an entirely different space: pharmaceuticals.
Who will be the fourth tenant? In other words, what will be the next industry to require this coveted piece of land in the midst of MIT's campus?
I shot this iPhone video entitled "Creative Destruction, Literally." This is my first attempt at shooting and editing video, so thank you for your patience.
Enjoy.
